This site is in the top 10 for 11 keyword phrases. 6 or 10 keywords we are targeting are in the top 3. The result of calls at this time are in the screenshot below. This is a population of about 675k.
Here is the call sheet for the same site as listed above. The client is averaging 14 calls per day.
Towing site targeting 7 search terms for the location. The result at the time of this writing; top searched for 5 of 7 targeted search terms for the area, and top 3 for all search terms targeted. Population is just over 60k people.
That has lead to a resulting 154 total calls for service at the time of this writing.