Have you been paying attention to Facebook's latest update? There are a few take aways to be noted. As you can see from this screenshot of True Value Hardware Store™, there are no longer any reviews for the business on the Facebook platform. This is somewhat of a down turn for those local businesses that rely on Facebook's business page as their only place of information.
The next portion is in reference to marketers or those who are running Facebook Ads.
The Single Relevance Score is Divided Into ThreeFacebook’s relevance score has been a huge focus for advertisers for a long time; that single number could tell you a lot about your campaigns, including the estimated quality and predicted success, and it could directly impact your CPCs and overall ROI.
Facebook just announced that they’re replacing their single ad relevance score with three new “granular ad relevance diagnostics metrics.” These three new metrics are:
Facebook’s algorithms still play a big role in relevance score, which is why you’re seeing the term “expected” pop up so much here, and the relevance score metrics can be impacted as your campaign progresses.
While the three new metrics give users even more to keep track of, it will also provide much more specific feedback that advertisers can use to improve their campaigns moving forward.
This will be useful for troubleshooting purposes, and you won’t be left wondering why your high-engagement campaign is hovering at a 6 in terms of relevance; you’ll have answers right there.
The new relevance score will start rolling out at the end of next month, so keep an eye out.